“One of the greatest barriers to connection is the cultural importance we place on ‘going it alone.’ Somehow we’ve come to equate success with not needing anyone. Many of us are willing to extend a helping hand, but we’re very reluctant to reach out for help when we...
The Woodstock Arts Lantern Series shines a light on performers who give listeners a butterfly-in-the-gut feeling of experiencing an artist for the first time, performers who deliver music from other regions and even other countries. When you walk down Main...
Thanks to innovations by some key Cherokee County leaders, “Metro Meets the Mountains” with new propane-powered vehicles for the Cherokee Area Transportation System [CATS]. The new vehicles provide environmental and financial benefits for residents and taxpayers....
At the onset of a recession, in hopes of controlling operation costs during leaner economic times, quitting or slashing marketing budgets often is one of the first decisions by business owners. But, abandoning marketing efforts altogether could be detrimental. A...
Introvert versus extrovert: it's a bit more nuanced than a question of whether you like and enjoy large groups of people. In fact, most people may not fall on just one side of the spectrum and are a complex mix of both. The main difference between an extrovert...
Halfway into 2022, the phenomenon known as The Great Resignation continues. Increased wages and job fulfillment are two of the driving forces behind the movement that’s causing significant shifts in the labor market, particularly for Millennials and Gen Z. These...
Now more than ever, the internet knows what we want: funny, adorable animal photos and videos. Scrolling through your favorite social platform can offer a serotonin boost to get you through your day, and a huge part of that boost comes from watching clips of our...
Does your company have a clear set of brand values? Does everyone in your organization work with these values in mind? Core values are one piece of the components that make up your company’s brand. These values are the pillars of your company messaging and make up the...
SEO (search engine optimization) isn’t a new marketing component. Still, strategies evolve daily, and even for marketing professionals, it’s hard to keep up. As the need for SEO strategies continues to grow and shift, companies of all sizes are looking to SEO...
Ask any digital marketer, and they’ll agree: businesses should be leveraging video as part of their marketing strategy. According to recent data from Hubspot, 86% of organizations are already using video as a marketing tool in 2021. Over the last 18 months, the...