Search Engine Optimization
Help people who are looking for you and your products/services online to find you as quickly and easily as possible with relevant, valuable content and keywords.
One of the first steps I take when I partner with a client is to conduct an in-depth competitive analysis.
This helps me discover what tools and keywords your competitors are using to rank and show up higher than you in search results. I’ll use the data to build a strategy to boost your rankings by doing things differently and better. Competitive analysis includes looking at keyword research, high-ranking competitors’ websites, website analytics, and more.
Next, I develop a strategy focused on your business’ growth combined with best-practice SEO for your website.
After the initial analysis and review, I’ll continue to monitor your data and analytics, offering reporting and advice along the way.
Lead Gen/Gated Content: Are you looking to increase your leads? Gated Content (any type of content that viewers can only access after exchanging their information.) is a powerful tool to increase lead generation. These include white papers, ebooks, case studies, and videos, which are all powerful tools for increasing lead generation.
If you don’t have the time to create original content, no worries. I’m committed to learning every detail about your industry, and I’ll work alongside your team to create content in the right mediums and channels.
Blogging/Visuals + Infographics: These are extremely important in building and maintaining your small business’ brand identity and awareness.
Through the power of the written word and visual data, I can bring clarity to your brand’s message so your customers know exactly what you do and who you serve. I’ll make sure the right audience hears what you have to say.
Social Media Marketing
Equal parts science and creativity, social media marketing isn’t just throwing posts up on Facebook to see what sticks.
Social media marketing includes working directly with clients to build social strategies, deliver on tactics, build a community and following up and helping generate leads and sales for your business.
Social media marketing also requires a passion for connecting with current and future customers. I’ll engage with your customers on a daily basis, with the ultimate goal of turning fans into customers.