Digital Marketing Consultant for Service Businesses
You're great at what you do. Your marketing should say so.
I help coaches, consultants, therapists, attorneys, and other service businesses get found on Google and AI search, then turn that attention into booked calls. Strategy and story, from a senior strategist who works with you directly.
Who I work with
Coaches and consultants · Therapists and counselors · Law firms · Medical and wellness practices · Home service businesses · Creative and travel professionals
Word of mouth got you here. It can't carry you forever.
Your clients love you. Referrals have kept your calendar full for years. But lately, something's shifted.
- You Googled your business and a competitor showed up first.
- Your website gets visitors, but the inquiries aren't coming in.
- Clients mention they asked ChatGPT for a recommendation, and you're not sure you were in the answer.
- You post when you can, but it doesn't seem to bring in new clients.
- You know marketing matters. You just don't have the time to figure it all out.
None of that means you're bad at marketing. It means everything that makes you great in person hasn't made it online yet.
You don't need to be everywhere. You need to be found where your clients are already looking.
So much of the marketing world runs on urgency. Post more. Jump on the new platform. Try the latest hack before you fall behind. It's loud on purpose, and it leaves small business owners feeling like they're always one step behind.
I take the opposite approach. A message that sounds like you, a website that does its job, and steady visibility on Google and AI search, built at a pace you can keep up with. Calm, focused marketing that brings in the right people.
Strategy and story. Most consultants only do one.
When you look for marketing support, you usually land in one of two places: someone technical who can optimize a page but has no feel for your voice, or someone creative who writes beautiful copy but has no idea how search works. I live in the space between.
SEO that sounds like you.
Search and local SEO strategy built around your actual voice, not generic keyword stuffing. Visibility without connection doesn't convert.
Content that earns trust.
Content, social media, and web messaging that builds authority and sounds like a real person wrote it, because one did. I'm a published writer who also happens to love SEO.
A senior strategist, not an account manager.
You work directly with me. No junior hand-offs, no surprises. You'll always know what's being done, why, and what it's producing.
The proofWhat changes when your marketing works
17 years
helping small businesses get found and chosen
500%+
increase in website sessions for a counseling practice
5.0 stars
average Google rating from clients
6 clients
max, so each one gets my full attention
What clients say after working together
"Ashley provided me with a roadmap regarding what she would be doing on my site and the reasoning behind it... Analytics showed that my site sessions were up by over 500%. She saved me from hours of fruitless work and gave me the bandwidth I needed to continue counseling my clients."
Piper Harris
Licensed CBT Clinician, Untangled Mind, LLC
"We use her for all of our SEO and backend marketing for our chiropractic practice. She is very informative, gives great recommendations and makes it easy to understand what needs to be happening."
Dr. Ollie Evans
Holly Springs Chiropractic & Massage
"Ashley has done amazing things for my business. She has made such a difference in our SEO performance and it sets our website apart from the competition."
Paige Reid
Owner and Founder, Limitless Disability Services
How I help
Get found on Google and AI search.
Local SEO, on-page optimization, and GEO, so you show up when the right people search, whether they're on Google or asking ChatGPT.
SEO + GEO
Sound like you, everywhere.
Blog posts, social content, and newsletters written in your voice, so your marketing builds trust even when you're busy with clients.
Content + social media
Turn visitors into booked calls.
Website messaging that walks people from "is this for me?" to "I need to talk to her."
Website messaging + conversion strategy
Get a plan you can run with.
One focused session or a full VIP Day to map out exactly what to do next, and in what order.
1:1 consulting + VIP Day
How a counseling practice grew its website sessions by more than 500%
The challenge: Piper Harris, a licensed CBT clinician and owner of Untangled Mind, LLC, knew SEO mattered. She'd even learned from me before. But her own efforts weren't bringing the audience growth she'd hoped for, and the time she spent on them was time away from her clients.
What I found: Her Wix site had the right ingredients, but a few behind-the-scenes issues were holding it back: images without descriptions, a heading structure that wasn't telling Google what each page was about, and default settings working against her page titles. Her analytics had competing tracking codes, so she couldn't trust her own data.
What we did: I gave her a roadmap of what I'd change and why, then fixed the on-page issues, set up a weekly Google Business Profile posting rhythm, and moved her analytics to a clean GA4 setup so we could see exactly what was working. She got detailed reports and plain-language guidance at every step.
The result: Piper saw her website sessions jump more than 500%, with changes showing in the first few days, and got back the bandwidth to focus on counseling instead of marketing.
Hi, I'm Ashley.
I've run my consultancy since 2009, helping small businesses get found online and say what makes them worth hiring. I'm a published writer and a lifelong SEO nerd, which is why my work always starts with two questions: how will people find you, and once they do, why will they choose you?
Today I work from Montepulciano, a hilltop town in Tuscany, serving clients across the U.S. remotely. I keep my roster to six clients so every one of them gets a senior strategist fully in their corner.
"Her articles are captivating and contain personal stories from around the community."
Jodi Drinkard, Publisher & COO, Enjoy Magazine, Inc.
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Let's find out what's keeping the right clients from finding you.
Book a free discovery call and tell me what's going on in your business. I'll tell you honestly where I'd start.
Book a Free Discovery Call
A relaxed, no-pressure conversation about your business, your goals, and where your marketing is getting stuck.
Also from Ashley
I co-founded Rooted Authority with Jennifer Richardson, a group coaching program that helps women entrepreneurs strengthen their foundation, streamline their systems, and expand their reach. If you're looking for coaching and community rather than hands-on digital marketing, it's a great fit.