Boost Engagement and Create Connection with Strategic Video Marketing Campaigns

Oct 1, 2021 | digital marketing, work

Ask any digital marketer, and they’ll agree: businesses should be leveraging video as part of their marketing strategy. According to recent data from Hubspot, 86% of organizations are already using video as a marketing tool in 2021. 

Over the last 18 months, the amount of online video people watch has increased dramatically, with 91% of marketers feeling like the pandemic has made video more important for brands. (Hubspot) This high demand for video content is expected to rise as Generation Z and Millennials make up more consumer purchasing power. 

Video platforms are ready to help you get eyeballs on your products and services with professional solutions dedicated to maximizing your ROI. With this in mind, here are five ideas to incorporate video into your overall marketing strategy: 

Introduce a New Product/Service 

Give customers a behind-the-scenes look with an introduction video about a new product or service. Include answers to your clients’ most anticipated questions, like who the product is for, how it will solve a problem, and other details like availability, cost, etc. These types of videos work well across a variety of platforms, including social, landing pages, and email newsletters. 

Showcase Your Vision, Mission, or Team 

Build awareness around your company’s vision and mission or introduce members of your team using video. When customers can see the faces behind your company, it increases trust in your people and your products. Position these videos by embedding them on your website’s About or Team page, or on social media platforms to engage both customers and employees. 

Customer Testimonials 

What’s one of the best ways to create new customers? Testimonials from current customers! These prospects want to know that your product or service can (and will) solve their specific problem. Prove this by creating testimonials or even a case study that shares directly from the customer what their challenges were and how your company helped them solve a problem. 

Position your Company as an Authority 

Does your leadership team possess key insight into your industry? By sharing that knowledge with the power of video, you can position your organization–and your people–as a trusted authority in your market. 

Create Connection with Live Videos 

Live video offers your audience an authentic look at people, products, or services. If you haven’t already, consider incorporating live video into your marketing strategy to increase awareness and boost the overall community experience of your company. Encourage viewers to engage with questions or comments as you live-stream presentations, events, or even interviews.

This article was featured in the October 2021 issues of Townelaker, Around Woodstock, and Around Canton magazines.

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