SEO (search engine optimization) isn’t a new marketing component. Still, strategies evolve daily, and even for marketing professionals, it’s hard to keep up.
As the need for SEO strategies continues to grow and shift, companies of all sizes are looking to SEO experts to help them improve their user experience and rankings. Here are a handful of SEO components to be aware of and that you should include in your strategy if you aren’t already.
Keyword Optimization
Keyword Optimization: are the keywords on your website written in a way that is designed to create or update your rank in Google? This is a crucial strategy that can boost new visitors long-term. Tools like SEMRush or Ahrefs can help you conduct keyword research related to your business and products and help you increase your content with keyword-optimized titles, headings, descriptions, and paragraph text.
Video SEO
Video SEO: it’s estimated that 82% of internet traffic will be video in 2022. This staggering figure underscores the potential of video content, even if you don’t have a large budget for it. You can create video content with a phone and embed it into a blog post on your site to boost SEO. The titles and descriptions of your videos are also equally important, often ranking separately from a blog post itself. Optimize the titles and descriptions of your videos on YouTube or Vimeo for an added SEO boost.
Image SEO/Tags
Image SEO/Tags: images on your site and blog posts represent your brand and help readers better understand the context. It’s crucial to be descriptive in your title to ensure Google recognizes the photo without even looking at it. For example, an exterior shot of a beautiful home with a for sale sign in front could read Home-exterior-with-real-estate-sale-sign.jpg. Additionally, image file format (ex. jpeg versus png) and file size also affect your SEO, as the wrong file format or file size can cause a page to load slowly. Paying attention to these details is key, as slow-loading pages affect your overall user experience and, ultimately, your ranking.
Repurpose Old Content
Take control of older content on your site and optimize it for the present instead of coming up with new ideas. In SEO, keeping your website’s content up-to-date and full of content is beneficial for visitors, and Google will outperform older blogs and landing pages. Try creating a video featuring old blog content and embedding it within the post to boost relevancy on YouTube and your own site.
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