SEO (search engine optimization) isn’t a new marketing component. Still, strategies evolve daily, and even for marketing professionals, it’s hard to keep up.
As the needs for SEO strategies continue to grow and shift, companies of all sizes are looking to SEO experts to help them improve their user experience and rankings. Here are a handful of SEO components to be aware of and that you should include in your strategy if you aren’t already.
Keyword Optimization: Are the keywords on your website written in a way designed to create or update your rank in Google? Optimizing your content on landing pages and in blog posts with search-driven keywords is a strategy that can boost new visitors long-term. Tools like SEMRush or Ahrefs can help you conduct keyword research related to your business and products and help you increase your content with keyword-optimized titles, headings, descriptions, and paragraph text.
Video SEO: It’s estimated that 82% of internet traffic will be video in 2022. Even if you don’t have a large budget for video, you can create video content with a phone. Creating and embedding a video with a similar topic or keyword into a blog post on your site can boost SEO. The titles and descriptions of your videos are also equally important, often ranking separately from a blog post itself. Optimize the titles and descriptions of your videos on Youtube or Vimeo for an added SEO boost.
Image SEO/Tags: Images on your site and blog posts represent your brand and help readers better understand the context. You want Google to recognize the photo without even looking at it, so be descriptive in your title. For example, an exterior shot of a beautiful home with a for sale sign in front could read Home-exterior-with-real-estate-sale-sign.jpg. Additionally, image file format (ex. jpeg versus png) and file size also affect your SEO, as the wrong file format or file size can cause a page to load slowly. Slow loading pages affect your overall user experience and, ultimately, your ranking.
Repurpose Old Content: Take control of older content on your site and optimize it for the present instead of coming up with new ideas. In SEO, keeping your website’s content up-to-date and full of content beneficial for visitors and for Google will outperform older blogs and landing pages. Try creating a video featuring old blog content and embedding it within the post to boost relevancy on Youtube and your own site.