Digital marketing offers small businesses the unique advantage of being highly measurable, empowering you to understand if your efforts are paying off. Tracking the right metrics can provide valuable insights into what’s working, what’s not, and where you should focus...
Search engine optimization (SEO) holds incredible potential to drive organic traffic and boost your online visibility. But for many business owners, the path to SEO success can feel mysterious and elusive. What factors truly matter? How long does it take to see...
Choosing the right digital marketing strategies can feel overwhelming, especially with so many options available. Add to that the uncertainty of when you’ll see results, and it’s easy to feel stuck before you even start. The truth is, every business is unique, and the...
Did you know that 83% of shoppers research online before making a purchase? Your business could miss out on a massive audience if it isn't visible online. In today's digital-first world, it's not just big corporations that benefit from a strong online presence. Small...
In the vast and ever-evolving digital marketing landscape, Search Engine Optimization (SEO) stands as a beacon of hope for businesses striving to carve their niche amidst the digital noise. For small-medium service-based business owners, the journey toward SEO success...
As we gear up for another exciting year, it's time to rev up those SEO engines and get ready to conquer the online world. I'm here to share five rock-solid strategies to turbocharge your website's SEO in the upcoming year. So, grab your favorite cup of coffee (or tea,...
At the onset of a recession, in hopes of controlling operation costs during leaner economic times, quitting or slashing marketing budgets often is one of the first decisions by business owners. But, abandoning marketing efforts altogether could be detrimental. A...
SEO (search engine optimization) isn’t a new marketing component. Still, strategies evolve daily, and even for marketing professionals, it’s hard to keep up. As the need for SEO strategies continues to grow and shift, companies of all sizes are looking to SEO...
Ask any digital marketer, and they’ll agree: businesses should be leveraging video as part of their marketing strategy. According to recent data from Hubspot, 86% of organizations are already using video as a marketing tool in 2021. Over the last 18 months, the...
Earlier this week, I was thrilled to be a featured guest on Piper Harris' Caring Through Covid Lunch n Learn Series! Piper is CEO of Poiema Coaching, a Women's Leadership Success Coaching firm dedicated to empowering women and organizations into heightened leadership....