I joined Facebook when you still needed a college email address to get in. I was at Kennesaw State University; it was the early 2000s, and social media wasn't an industry yet. It was a novelty. You poked people. You agonized over your MySpace Top 8 like it was a...
If you run a service-based business and have noticed your local search visibility becoming unpredictable, pay close attention. Tools like ChatGPT, Perplexity, and Google's AI Overviews are changing how people find businesses. The criteria for showing up in these...
Let me ask you something. If someone Googled your business name right now, what would they find? A glowing Google Business Profile full of five-star reviews? A few solid press mentions? Your website showing up right where it should? Or… a one-star review from two...
Social media isn't what it was three years ago. And if you've been feeling like what used to work just... doesn't anymore, you're not imagining it. The platforms are changing. The way people use them is changing. And the businesses that figure that out early are going...
Imagine you're a marketer who just spent weeks crafting the perfect content around a high-value keyword. You eagerly log into Google Search Console, only to feel your heart sink. The first thing you notice is that the AI-generated summary at the top of the search...
In today’s rapidly evolving digital landscape, SearchGPT is making waves, and for good reason. This new AI integration is set to transform how we approach SEO and online search. Let’s break it down so you understand what this means for your marketing strategy. What Is...
Google's E‑E‑A‑T framework—Experience, Expertise, Authoritativeness, and Trustworthiness—isn't just a buzzword or a box to check. It's a philosophical shift. It asks content creators and brands: Are you truly qualified to guide someone through this decision?...
In a digital ecosystem where discovery happens through Google, SEO isn't optional—it's essential. By tuning your website to user intent and technical best practices, you become visible to those actively seeking what you offer. Visibility builds awareness. Awareness...
In the ever-evolving landscape of content marketing, staying ahead means embracing change and innovation. As businesses strive to capture the attention of their target audiences, understanding the latest trends is essential. Here are some pivotal trends shaping our...
I recently had the pleasure of joining Logan Lewis on Your Morning Drive for a conversation that truly felt like a full-circle moment. We talked about my love for writing and storytelling, how my time at Kennesaw State University shaped my path, and why building...
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