At the onset of a recession, in hopes of controlling operation costs during leaner economic times, quitting or slashing marketing budgets often is one of the first decisions by business owners. But, abandoning marketing efforts altogether could be detrimental. A...
SEO (search engine optimization) isn’t a new marketing component. Still, strategies evolve daily, and even for marketing professionals, it’s hard to keep up. As the needs for SEO strategies continue to grow and shift, companies of all sizes are looking to SEO...
Ask any digital marketer, and they’ll agree: businesses should be leveraging video as part of their marketing strategy. According to recent data from Hubspot, 86% of organizations are already using video as a marketing tool in 2021. Over the last 18 months, the...
Earlier this week, I was thrilled to be a featured guest on Piper Harris' Caring Through Covid Lunch n Learn Series! Piper is CEO of Poiema Coaching, a Women's Leadership Success Coaching firm dedicated to empowering women and organizations into heightened leadership....
As an (elder) millennial, I identify as someone who grew up during the “information age” of the Internet. As a result, I’m pretty comfortable with most digital technology. The internet, my smartphone, social media--these are all part of my everyday existence (and not...
Earlier this week, I was thrilled at the opportunity to be on Atlanta's Business Radio X show with Lee Cantor and Stone Payton. ABRX specializes in helping local business leaders get the word out about the important work they’re doing to serve their market, their...
Back in January, the publishing team from VoyageATL contacted me about being in a highlighted collaboration of girl bosses and female role models. I appreciated them reaching out and was flattered to be featured in this roundup of some of the city's brightest female...
Okay, not really. I can actually work in an office just fine. I've worked in places with amazing co-workers, felt good about the work I was doing there, and am grateful for all the opportunities that I've had. I've learned valuable lessons from every single one of...
"What's goin' on? How are you doing? What are your pain points today?" During my 2.5 years at TrustWorkz, I heard these questions just about every day from James. And I've been thinking about this particular aspect of my job there a lot lately. At the time, I had no...