Marketing Strategy

When money gets tight, marketing is usually the first line item to go. It is easy to justify. Payroll is not optional. Rent is not optional. The software running your scheduling and invoicing is not optional. Marketing, sitting there next to all of that, looks like...

I joined Facebook when you still needed a college email address to get in. I was at Kennesaw State University; it was the early 2000s, and social media wasn't an industry yet. It was a novelty. You poked people. You agonized over your MySpace Top 8 like it was a...

Let me ask you something. If someone Googled your business name right now, what would they find? A glowing Google Business Profile full of five-star reviews? A few solid press mentions? Your website showing up right where it should? Or… a one-star review from two...

Social media isn't what it was three years ago. And if you've been feeling like what used to work just... doesn't anymore, you're not imagining it. The platforms are changing. The way people use them is changing. And the businesses that figure that out early are going...

Google's E‑E‑A‑T framework—Experience, Expertise, Authoritativeness, and Trustworthiness—isn't just a buzzword or a box to check. It's a philosophical shift. It asks content creators and brands: Are you truly qualified to guide someone through this decision?...

In a world flooded with marketing messages, the brands that rise above the noise are the ones that tell a compelling story. But too often, businesses position themselves as the hero of the story, boasting about their accolades, expertise, and achievements—while...

In the ever-evolving landscape of content marketing, staying ahead means embracing change and innovation. As businesses strive to capture the attention of their target audiences, understanding the latest trends is essential. Here are some pivotal trends shaping our...

Digital marketing offers small businesses the unique advantage of being highly measurable, empowering you to understand if your efforts are paying off. Tracking the right metrics can provide valuable insights into what’s working, what’s not, and where you should focus...

As a solopreneur, you're juggling every aspect of your business alone. It's a rewarding journey, but it comes with its unique set of challenges. That's where a marketing strategist tailored for solopreneurs becomes invaluable, providing a much-needed relief from the...

This is a story of how it took four years for me to finally do a thing I should have done in June of 2020. But let's backtrack a bit.  About a year and a half ago, I worked with a coaching friend who asked me to graph my life events, placing them as high and low...