Blog
7 Top Content Marketing Trends in 2025
In the ever-evolving landscape of content marketing, staying ahead means embracing change and innovation. As businesses strive to capture the attention of their target audiences, understanding the latest trends is essential. Here are some pivotal trends shaping our...
Fashioning Art & Community
Cherokee County’s art scene is thriving, and Sierra Bray stands out as one of its most dynamic contributors. As the founder and designer of Patched Gal, Sierra channels her lifelong passion for fashion into a successful business that celebrates individuality,...
Podcast Feature: Your Morning Drive with Logan Lewis
I recently had the pleasure of joining Logan Lewis on Your Morning Drive for a conversation that truly felt like a full-circle moment. We talked about my love for writing and storytelling, how my time at Kennesaw State University shaped my path, and why building...
SEO 101: A Guide to SEO for Solopreneurs
SEO can provide significant benefits for your business, but it's essential to understand how it operates. Understanding the importance of SEO is vital for solopreneurs as it can lead to greater visibility, increased traffic, and ultimately more conversions. Take, for...
Measuring Success in Digital Marketing: Key Metrics and Tools for Small Businesses
Digital marketing offers small businesses the unique advantage of being highly measurable, empowering you to understand if your efforts are paying off. Tracking the right metrics can provide valuable insights into what’s working, what’s not, and where you should focus...
Why Partner With a Marketing Strategist as a Solopreneur?
As a solopreneur, you're juggling every aspect of your business alone. It's a rewarding journey, but it comes with its unique set of challenges. That's where a marketing strategist tailored for solopreneurs becomes invaluable, providing a much-needed relief from the...
Public Art Gets Personal: Bob the Turkey
In the heart of Woodstock stands a statue of a bird with a story that transcends its metal form. Crafted from thick-gauge steel, the sculpture affectionately known as Bob the Turkey is a symbol of community and history: a monument to a figure that captured the town’s...
SEO Success Simplified: Key Factors, Timeframes, and Maintenance Tips
Search engine optimization (SEO) holds incredible potential to drive organic traffic and boost your online visibility. But for many business owners, the path to SEO success can feel mysterious and elusive. What factors truly matter? How long does it take to see...
Mad About Woodstock
MadLife Stage & Studios in the heart of downtown Woodstock burst onto the music scene in 2016. With deep roots in Woodstock’s musical landscape, the venue—owned by Mike and Kerrie Levi—quickly became a hot spot for music lovers looking for a one-of-a-kind...
The Update You Didn’t Ask For (But Are Getting Anyway)
This is a story of how it took four years for me to finally do a thing I should have done in June of 2020. But let's backtrack a bit. About a year and a half ago, I worked with a coaching friend who asked me to graph my life events, placing them as high and low...