Business Coaching for Female Entrepreneurs

Get rooted in clarity so your business can grow without the chaos.

If your business feels messy behind the scenes (or fuzzy out in the world), Rooted Authority helps women entrepreneurs strengthen their foundation, streamline their systems, and expand their reach—without losing themselves in the process.  

I’m Ashley—marketing strategist + coach—and I co-lead Rooted Authority alongside Jennifer Richardson, an Organization and ADHD Overwhelm coach. We offer hands-on, honest coaching rooted in real-world experience (no fluff, no jargon). 

“Ashley and Jennifer are an amazing duo that cover just about everything you need to know about business. They are super knowledgeable, helping you understand where you are and how to get to where you want to be. Highly recommend!” — Cindy Rawlings 

“They bring the perfect balance of strategy, accountability, and encouragement. Every session was focused, practical, and immediately actionable. Ashley and Jennifer have a way of helping you see both the big picture and the next right step, which made all the difference.” — Candy Kloster 

“Working with these two powerhouse women has been a game-changer for me. Their guidance, encouragement, and knowledge helped me gain clarity, build confidence, and move forward with purpose. So grateful for their support!” — Gaby Evers 

You didn’t start your business to feel scattered.

Does this sound like you?

  • Your messaging keeps changing, so your marketing feels inconsistent
  • Your systems are patchy, so growth feels stressful
  • You’re doing “all the right things,” but it still feels harder than it should

You’re tired of carrying everything in your head, and you want to feel steady, capable, and clear again.

You deserve a business that supports your life, not one that constantly demands more of you. 

You don’t need more noise. You need a grounded plan. 

We know what it’s like to lead while juggling client work, decisions, visibility, and the pressure to “do it all.” 

Rooted Authority is built to help women entrepreneurs strengthen the core of their business—from the systems behind the scenes to the messaging that meets the world. 

  • Real-world business coaching (not theory)
  • Practical support that’s clear, direct, and sustainable
  • A framework that makes growth feel steadier (not scattered)

Here’s how we get you rooted (and growing)

1) Roots: Build a strong foundation
Clarify your business identity, values, and what you’re truly building.

2) Trunk: Streamline your systems
Create support systems that make your growth sustainable and less stressful.

3) Branches: Expand your reach
Show up with authentic, strategic action so your marketing finally feels aligned.

What changes when your business is rooted

  • Clear messaging you can repeat with confidence
  • Systems that reduce friction and decision fatigue
  • Marketing that feels more consistent and more “you.”
  • A steadier way to grow without burning out

This is where clarity meets execution, and where you stop rebuilding the wheel every month. 

Without Support, “Messy” Becomes Your Normal. Investment:

When you don’t have a solid foundation and simple systems, it’s easy to end up:

  • constantly reacting instead of leading
  • overworking to make inconsistent marketing “work”
  • staying stuck in your business because growth feels too heavy

You don’t need to push harder—you need a structure that holds you.

Imagine leading with clarity, calm, and confidence.

You’ll know:

  • what you offer (and how to talk about it)
  • what to prioritize next (and what to ignore)
  • how to grow in a way that actually feels sustainable 

Book a Discovery Call

15 minutes on Zoom. No pressure, no commitment.

Book a Call