Thanks to innovations by some key Cherokee County leaders, “Metro Meets the Mountains” with new propane-powered vehicles for the Cherokee Area Transportation System [CATS]. The new vehicles provide environmental and financial benefits for residents and taxpayers....
At the onset of a recession, in hopes of controlling operation costs during leaner economic times, quitting or slashing marketing budgets often is one of the first decisions by business owners. But, abandoning marketing efforts altogether could be detrimental. A...
Introvert versus extrovert: it's a bit more nuanced than a question of whether you like and enjoy large groups of people. In fact, most people may not fall on just one side of the spectrum and are a complex mix of both. The main difference between an extrovert...
Halfway into 2022, the phenomenon known as The Great Resignation continues. Increased wages and job fulfillment are two of the driving forces behind the movement that’s causing significant shifts in the labor market, particularly for Millennials and Gen Z. These...
Now more than ever, the internet knows what we want: funny, adorable animal photos and videos. Scrolling through your favorite social platform can offer a serotonin boost to get you through your day, and a huge part of that boost comes from watching clips of our...
Does your company have a clear set of brand values? Does everyone in your organization work with these values in mind? Core values are one piece of the components that make up your company’s brand. These values are the pillars of your company messaging and make up the...
SEO (search engine optimization) isn’t a new marketing component. Still, strategies evolve daily, and even for marketing professionals, it’s hard to keep up. As the need for SEO strategies continues to grow and shift, companies of all sizes are looking to SEO...
Ask any digital marketer, and they’ll agree: businesses should be leveraging video as part of their marketing strategy. According to recent data from Hubspot, 86% of organizations are already using video as a marketing tool in 2021. Over the last 18 months, the...
Looking to dive deeper into strategies that create engaging and productive work environments? There are plenty of resources available for leaders that cover topics like organizational values, management techniques, and environmental components that can help elevate...
Anyone else ready to get back to some semblance of normal after the last 16 months? Yeah, me too. As new COVID-19 restrictions are lifted in the state of Georgia and elsewhere, changing your routine to reintroduce day-to-day activities that involve...